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So this is a big week for Apple. It’s had its second big product launch event in as many months.
对于苹果公司来说,本周是十分重要的一周。本周,苹果公司召开了近几个月以来的第二场大型产品发布会。
And it’s also got its latest quarterly earnings coming up.
它还将发布最新的季度收益报告。
And we’re really seeing a common theme across all of these events, with Apple increasing its prices right across the board
在所有这些活动中,我们都看到了一个共同的主题:苹果全面提价,
to continue to give the sort of revenue growth that Wall Street is looking for.
以便继续维持华尔街所期望的收入增长。
A year ago, we had the first $1,000 iPhone. This week, we have the first $1,000 iPad.
一年前,苹果发布了首款千元手机(iPhone)。本周,它将发布首个千元平板电脑(iPad)。
The new iPad Pro, which comes in two different sizes,
新款iPad Pro有两个尺寸,
is getting one of the tablet’s biggest physical updates since it was originally launched in 2010.
它将带来自2010年首款iPad发布后的最大的物理更新。
Apple is taking away the home button and replacing it with a facial recognition system.
苹果以面部识别系统代替了home键。
And it’s also pushing the screen closer to the edge of the overall device, which is meaning that the whole thing is smaller and lighter.
苹果还缩小了屏幕和边框之间的距离,这意味着产品可以更轻薄。
But it’s asking customers to pay more for these improvements and these extra features.
但消费者也需要为这些改进和新功能付出更高的费用。
So a fully loaded iPad that comes with the new pencil accessory and keyboard case could cost as much as $2,000,
所以,一部配有新款电容铅笔和键盘的iPad,最高售价可达2000美元,
depending on how much storage you want.
不同内存大小的iPad售价不同,内存越大,售价越高。
Apple has been increasing its prices because it’s the best way to keep revenue growth going
苹果提升iPad售价是保持收入增长的最佳方式,
at a time when the PC and smartphone markets have been growing quite slowly.
考虑到同期个人电脑和智能手机市场的增长都不尽如人意。
Investors and consumers alike reacted quite positively to the $1,000 iPhone X a year ago.
投资者和消费者对去年发布的千元iPhone反响强烈。
And that has helped to increase iPhone revenues, despite the fact that the number of unit shipments is actually pretty flat.
尽管出货量基本持平,但更高的价格明显增加了苹果的收入。
Some analysts on Wall Street are expecting this to be its first $100bn quarter for sales in the run up to December.
一些华尔街分析师认为,自去年12月以来,这是苹果首个有望销售额破千亿美元的季度。
And it can only keep growing at that kind of rate if consumers are prepared to keep paying up for these ever more expensive devices.
而且,只有当消费者准备好继续为这些越来越昂贵的设备买单,苹果才能保持这样的增长速度。

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Question:
When did Apple launch its first iPad ?
A  2008
B  2010
C  2017
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